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Get Your Kicks ...

I was having dinner and drinks with some of my charming work colleagues tonight and we started talking about differences in pronunciation (or simply 'pron' as we like to call in the biz) between the Yanks and the Brits.

How do you pronounce ROUTE? Does it rhyme with out or boot? And make a note of where you're from. Oh, and does it matter if the context is a highway or an Internet peripheral (like, um, a router)?

Muchas gracias.